We worked with Sony Pictures International to create a host of thumb-stopping, hair-raising content series for this sleeper-hit, twisted teen horror film.
YOUTUBE AWARENESS TESTS
We constructed these WebVR-OPTIMIZED 360º environments from stills provided
by Sony to create a series of attention-grabbing tests of fans’ power of perception, exclusively for YouTube.
INSTAGRAM ESCAPE STORIES
On Instagram we challenged fans to “solve” a series of puzzles, simply by tapping their screens.
Playing along led the fans out of the hairy situation they found themselves in… until the next challenge appeared.
PLAYER STATS
This series of introductory player cards introduced each participant in the deadly Escape Room,
along with some fast stats highlighting their strengths and weaknesses as well as their odds of survival.
SURVIVAL TIPS
This series of Survival Tips gave fans some helpful pointers on how to survive in the Escape Room,
using dramatic irony to underline the importance of staying alert and aware.
