Our social team collaborated with our friends at Fox to help launch their new multi-cam sitcom. Through interactive Instagram stories that were then optimized for in-feed across platforms, we helped introduce audiences to this pair of average parents raising a house full of geniuses.
CHARACTER KNOWLEDGE TEST
This series of question and answer trivia introduced fans to the Bennett family by showcasing just
how different Mike and Cay are from their genius kids… not including Leila.
SLANG TALK 4 U
Audiences tested their knowledge of teen slang with this series of Instagram quizzes.
After tapping to decode the slang, each Bennett kid explained what the slang really means.
EQUAL OR OUTMATCHED
The Bennetts challenged users’ IQs in these interactive IG story animations by prompting them
to tap their answers.
No one said parenting was easy, and it’s definitely harder when three of your kids have higher IQs than you.
Users interacted with this series of polls by tapping the emoji they felt best described the scenario.