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Outmatched

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  • Outmatched
Published by jay at January 31, 2020
Categories
  • SOCIAL
  • DateJanuary 31, 2020

Our social team collaborated with our friends at Fox to help launch their new multi-cam sitcom. Through interactive Instagram stories that were then optimized for in-feed across platforms, we helped introduce audiences to this pair of average parents raising a house full of geniuses.

CHARACTER KNOWLEDGE TEST

This series of question and answer trivia introduced fans to the Bennett family by showcasing just

how different Mike and Cay are from their genius kids… not including Leila.

SLANG TALK 4 U

Audiences tested their knowledge of teen slang with this series of Instagram quizzes.

After tapping to decode the slang, each Bennett kid explained what the slang really means.

EQUAL OR OUTMATCHED

The Bennetts challenged users’ IQs in these interactive IG story animations by prompting them

to tap their answers.

PARENTING STYLES

No one said parenting was easy, and it’s definitely harder when three of your kids have higher IQs than you.

Users interacted with this series of polls by tapping the emoji they felt best described the scenario.

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