We reintroduced this freaky family to a whole new generation of fans in this ooky spooky theatrical campaign. Our efforts helped the film beat expectations at the box office with a huge 32MM opening. And, we were humbled when the campaign became the 2020 Webby Awards People’s Choice Winner in the Social Television & Film category.
CHARACTER TAKEOVER
We introduced our core family members via a week long takeover.
ADDAMS IRL
We showed how the Addams were just like everybody else (in their own warped
way) through this series of “real-world” posts.
HORRIBLE HOLIDAYS
We conquested around key dates with this series of dark announcements.
NATIONAL JOKE DAY
We celebrated #NationalJokeDay with this series of creepily corny one-liners.
HALLOWEEN CARDS
We created these customizable, shareable Halloween cards for fans to spread around Instagram.
TALE OF THE TAROT
This interactive story allowed fans to have their spooky Addams fortune read by the
family’s macabre matriarch Morticia. We also created a larger set of cards to use at
the film’s press junket.
INTERACTIVE STORIES
We also created a whole host of interactive content for everyone’s favorite
platforms, including everything from polls to games and beyond.
RETRO REACTIONS
We created these character reaction gifs for Giphy, inspired by the original show’s outro.
3D POSTS
We created this series of thumb-stopping 3D posts exclusively for Facebook.
